Our Terroirs

Our local products and our craft products are told through landscapes, stories, faces, colors, materials, flavors, scents and customs. They express a know-how that has been passed on for generations and is constantly enriched with new adventures, new creations and new dreams.


Azul Fair Trading will carry the stories that make the magic of these authentic products. Thanks to its dynamic and innovative platform and adapted media content, each product will find its way back to its production workshop and its original terroir. It will come back to life in the generous and skillful hands of its producer who will tell us the mysteries of its production and the joy of its creation.

Our attachment to local products and quality craft products is also inextricably linked to our desire to participate in the development of our regions and to our united and devoted support to our farmers and artisans. This is how Azul Fair Trading is positioning itself to allow consumers to make purchases with full responsibility and solidarity throughout Morocco.

The platform offers responsible and engaged consumers the opportunity to choose products according to their desires, but also their favorites and their convictions. The consumer will thus be able to favor, according to his credos, a terroir, a product made by vulnerable populations, an ecological sensitivity

artisanat

Arts and crafts

Azul Fair Trade aims to support Moroccan craftsmanship by promoting quality labels to address challenges such as counterfeiting and the misappropriation of artisanal identity.

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Cosmestic & well being

Moroccan cosmetic products, showcasing local ingredients, natural components, and modernized ancestral rituals, have conquered the market by captivating numerous enthusiasts and finding their place in the catalogs of renowned brands.

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espoir

Local Products


Morocco, due to its strategic geographical location, has witnessed a succession of civilizations that have had a significant influence both on the human and environmental aspects.

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tourisme

Fair toursim

The fair tourism promoted by Azul Fair Trading highlights responsible travel experiences that respect the environment and local cultures in Morocco, offering travelers the opportunity to discover exceptional cultural and geographical diversity.

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Referencing criteria

Azul Fair Trading chooses its producer partners for the quality of their products, the ethics of their practices and the solidarity that their production system inspires.

Azul Fair Trading has developed a methodology for referencing partner producers based on transparency and efficiency. We developed a selection criteria based on a comprehensive scoring analysis inspired by good fair and responsible trade practices and adapted  to the reality of our producers and artisans. 

The scoring process helps us  to identify, for each producer, the specificities and strengths of their production that can serve as business arguments. It also helps us identify the potential for improvement in the products offered.

  • Quality remains our main concern. This is a necessary criteria for any collaboration. The criteria relating to obtaining the necessary approvals and authorizations are disqualifying, as is the inability to identify the traceability of raw materials and the safety of packaging. Referencing will highlight the labels obtained by producers and artisans.

  • We identify, for each producer, the causes to which they commitment to. The anchoring of producers in their localities and within their community is necessary to create a vertical social impact. Their commitment to vulnerable populations is highlighted.
  • Producers and artisans who adopt environmentally friendly production and processing behaviors that promote recycling, sustainability of raw materials, and energy efficiency are highlighted.
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