The Azul project is fueled by a team of enthusiasts for life, individuals keenly aware of the societal and environmental challenges confronting our planet, especially within our country today. We are a spirited and adventurous group, driven by the profound love we hold for the lands we've been fortunate enough to explore. With a wealth of diverse experiences that have both challenged and shaped us, we have come together, uniting around universal and ethical values.

As avid travelers with a genuine affection for our terroirs, we hold a deep appreciation for the Moroccan population, teeming with skilled craftsmen who infuse virtuous care into their creations. The meaningful encounters we've had in the heart of Morocco, brimming with untapped potential, serve as the driving force behind our commitment to collaboratively build a virtuous circle around our producers.

We embark on this ambitious project for our country with pride and joy. Together with our artisans, we aim to plant the seeds of virtuosity, share their compelling stories, capture their profound wisdom, and present enchanting moments for you. Our mission is to inspire you to connect with them.

In a world that is constantly evolving, we channel benevolence, professionalism, determination, and creativity into serving our artisans and farmers. Our focus is on promoting the act of responsible purchasing and nurturing a deep passion for our terroirs.